When I look back, I'm amazing at the journey.
For 16 years, I've been fully online.
And I was there a good 12 years before Covid came along, which forced
thousands of trainers and coaches to either pivot or die.
Gyms closed.
People lost their jobs.
But I saw the opportunity to build, AND to serve people.
It all started with my 10 Week Best Shape Challenge back in 2008 (which many of you reading
this were a part of...I ran that for 10 years). It took off like gangbusters.
Then I created the Advanced 12 week Challenge, another hit (both programs are woven into my 20-week Mastery Lifestyle Program for 40+ Women).
But for years, people told me it couldn't be done.
You can't get women fit without working them in the
gym.
There's no accountablity online.
It's never been done...
But I saw the gym model as a dinosaur...it was inflexible, expensive and ineffective for many women.
And I HAD to go online because my son needed my help at home more as he got
older.
Before Zoom, I used the phone line. I filmed my own videos and seminars in my gym. I learned to get the right lighting, sound. I learned how to edit.
I learned how to craft workout cards and insert videos and how to-s into them.
I filmed food stuff, sent out via email (snail mail, many now call
it).
Whatever I needed to do, I did.
"Necessity is the mother of invention".
Twelve years of hashing it out, working 50, 60 hours a week, revisiting, altering, listening to what women wanted and what was working (and what wasn't).
Uploading videos at 3 in
the morning whiule my family slept because the server was less busy at that time.
I made my own templates...Nnutrition, workouts, seminars, weekly lessons, check ins, live calls.
I filmed over 2,000 videos over the years for my clients.
So when Covid hit....I had been perfecting my programs and coaching skills years
prior.
Now the market is flooded with online this and that. But few are doing it well. And even less are doing it extremely well.
I often get companies trying to sell me their templates, apps, process...no thanks.
I look at what they have....ugh! I am leagues ahead in all ways.
I am
thankful I had the fortitude and goid fortune of starting online 16 years ago, before the noise, the nonsense, the mess.
My clients are amazing.
They're rocking their bodies and lives.
They are the 5%, doing differently, ignoring the trends, the hype, the noise.
Just going within, building trust in a New
Way...freedom, confidence, ease and of course, looking and feeling amazing!
becuase that's ultimately what it's all about, right?
It's what we all want.
And I'm pretty stoked too.
I own a profitable business that I crafted from the ground up that serves 40+
women into the Body and Life that they want and deserve, while allowing me to serve in ways I am meant to serve.
Very grateful....
Thank you for all who believed in me and supported me way back then. It was because of you, ladies, that I have the success that I do, AND that I am able to serve women in their health and wellness needs for all these
years...
