Seriously, I saw this latest 'scare tactic' for women in menopause...

 

We are the largest population on the planet, we have disposable income and we are all (apparently) suffering through menopause.

 

OK, so menopause happens, but suddenly all our aches and pains and lack of body transformation results is due to cortisol.

 

And out come the pills and lotions and potions, and the biggest scammer right now is a company called Privitalize. Maybe you've seen them floating around on social media? They have a VERY big budget, that's for sure.

 

And cortisol is eating us up, apparently? Oh Brother!

 

See, sex and fear sell. Every marketer knows that, and that is why when I see this, I think 'old school tactics'. Problem is, they still work.

 

For me, authenticity is what sells. Being vulnerable, putting out the truth even when its unpopular (or you get tarred and feathered, which happens to me regularly). Having sound, REAL research to back things up. THAT matters.

 

I don't care if I ruffle feathers or women tell me I don't know what I'm talking about. I've been in the health and fitness game too long, and on this planet even longer to care what people think of me.

 

And the science simply is NOT there. 

 

SOMEONE has to call this BS out.

 

Might as well be me!

XO!